Recorded on December 3, 2018 at 12:30 p.m. Eastern
Those looking for a lawyer or paralegal no longer turn to the Yellow Pages in a phone book. Instead, they search on Google. The results can often lead to a call to your office, making online marketing a powerful tool to reach potential clients. However, while online resource can help consumers find legal professionals, they can also be used by those very same people to express dissatisfaction with a firm’s services. With the rise of online review sites, like Yelp, reputation management is more important than ever. Knowing how to respond to online reviews both effectively and ethically is key.
In this webinar, we will explore how you can monitor what is being said about you and your firm, request and track feedback from clients, augment positive reviews and manage negative reviews. A checklist for online reputation management will be provided.
Presenter: Marcel Mongeon, Lead Instructor for ezCPD
Accredited for 30 Professionalism and eligible for 30 Substantive minutes in Ontario. Approved CPD in British Columbia. Others check with your jurisdictional authority.